Topics: HELP QUAIL EGGS ARE SHAKING?

My mom loves me. But she also “likes” me—a lot. And apparently, when she does so on Facebook, it’s hurting my chances of becoming the next viral sensation.

On his blog, engineer Chris Aldrich explains what he calls The Facebook Algorithm Mom Problem. When you post something on Facebook, and your mom is the first to like it (and how can she not? she’s your mom!), Facebook thinks it’s a family-related piece of content and sets the audience accordingly.

I write my content on my own personal site. I automatically syndicate it to Facebook. My mom, who seems to be on Facebook 24/7, immediately clicks “like” on the post. The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of content–even if it’s obviously about theoretical math, a subject in which my mom has no interest or knowledge. (My mom has about 180 friends on Facebook; 45 of them overlap with mine and the vast majority of those are close family members).

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