Topics: Elite SA Dating - Exclusive South African Online Dating
Every day, millions of single adults, worldwide, visit an online dating site. Many are lucky, finding life-long love or at least some exciting escapades. Others are not so lucky. The industry eHarmony, Match, OkCupid, and a thousand other online dating sites wants singles and the general public to believe that seeking a partner through their site is not just an alternative way to traditional venues for finding a partner, but a superior way. Is it?
For example, online dating is especially helpful for people who have recently moved to a new city and lack an established friendship network, who possess a minority sexual orientation, or who are sufficiently committed to other activities, such as work or childrearing, that they can’t find the time to attend events with other singles.
It’s these strengths that make the online dating industry’s weaknesses so disappointing. We’ll focus on two of the major weaknesses here: the overdependence on profile browsing and the overheated emphasis on “matching algorithms.”