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Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales ?
Given this, you’d think more companies would test and run experiments. Yet 61% of companies do less than 5 tests per month.
My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.