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One in every ten American adults has used an online dating site or a mobile dating app. We refer to these individuals throughout this report as “online daters,” and we define them in the following way:
Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s. Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters. Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents. And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically. At the same time, public attitudes towards online dating have grown more positive in the last eight years: